Central Valley, Chile · Now Pouring Across South Florida

7 Y Michi

Five expressions from Chile's Central Valley, named for the lucky card a grandfather never stopped pulling.

Explore the Collection Carry It at Your Venue
5
Varietal Expressions
Chile
Central Valley Origin
Miami
South Florida Home
The Legend

He never said "7 y Media." When the winning card fell, he called "7 y Michi" — and luck always answered.

Emilio Kapetillo played cards his whole life. His game was 7 y Media — a cousin of blackjack — and when he pulled the card that won the hand, he never called it by name. He called it "7 y Michi," his own word for fortune.

The luck stuck. So did the name. He passed it to his grandson, Juan Estefan, who has been "Michi" ever since — and who carried his grandfather's spirit into the wine he always meant to make.

Every bottle of 7 Y Michi is a way of dealing that same luck forward: humble, generous, and meant to be shared at the table.

7 Y Michi Juan "Michi" Estefan · JE Wine & Spirits
The Collection

Five hands. Five expressions.

A complete table from a single Chilean estate — bright whites, a dry rosé, and structured reds. Built to pour by the glass and to sell by the case.

7 Y Michi Cabernet Sauvignon and TH3 Gambler Family Reserve bottles on a shelf in South Florida
The real lineup — core Cabernet (blue capsule) beside the TH3 Gambler Family Reserve. Already on shelves across South Florida.
7
White

Chardonnay

Stone fruit and citrus blossom, with a clean, sunlit finish.

7
White

Sauvignon Blanc

Crisp citrus and cut grass, with a bright, refreshing acidity.

7
Rosé

Rosé

Wild strawberry and rose petal — dry, delicate, and easy to love.

7
Red

Pinot Noir

Red cherry and soft earth, with a supple, food-friendly finish.

7
Red

Cabernet Sauvignon

Blackcurrant and cedar, with a long, structured finish.

7 Y Michi Family Reserve TH3 Gambler Edition Cabernet Sauvignon, black and silver bottle
Family Reserve

TH3 Gambler Edition

The high-roller's pour. A limited Cabernet Sauvignon dressed in black and silver, with a heart in every corner — for the table that only bets on a sure thing.

VarietalCabernet Sauvignon
OriginCentral Valley, Chile
TierFamily Reserve · Limited
Reserve an Allocation
Recognized in South Florida

Launched with a red carpet. Earned its place on the menu.

7 Y Michi debuted with an invitation-only reception at The Globe in Coral Gables, drawing Miami media and notable guests — and arrived already stocked across South Florida's restaurants, retailers, and nightlife venues.

Coral Gables
Official Launch · The Globe
Univision
Featured Guests & Media
South FL
Restaurants · Retail · Nightlife

As reported via PR Newswire, November 2023.

Where to Find It

Poured across
South Florida.

I
Restaurants & LoungesBy the glass and on wine lists across Miami-Dade and Broward.
II
Fine Wine & Spirits RetailAvailable at select bottle shops and specialty retailers.
III
Nightlife & EventsFeatured at venues and private gatherings throughout the region.

Find a bottle near you

Looking for 7 Y Michi at a shop or restaurant close to you? Tell us where you are and we'll point you to the nearest pour.

Request a Location
Trade & Stocking Inquiries

Put luck on
your list.

Restaurants, retailers, and hospitality buyers: request the full portfolio, tasting notes, and trade pricing. We'll get the right hands the right bottles.

Media & Trade Inquiries
Liza M. Santana
Direct
305.968.2238
Follow
@7yMichiWines
Good to Know

Questions, answered.

What is 7 Y Michi? +

7 Y Michi is a Chilean wine brand from the Central Valley of Chile, created by Juan "Michi" Estefan of JE Wine & Spirits. The portfolio includes five varietal expressions and is distributed across South Florida.

Where can I buy 7 Y Michi in South Florida? +

7 Y Michi is carried by select restaurants, retailers, and venues throughout Miami-Dade and Broward. Use the inquiry form above to request the nearest location, or to stock it at your own business.

What's the story behind the name? +

The name honors Emilio Kapetillo, a lifelong card player who, on winning the game "7 y Media," would call out "7 y Michi" for luck. He gave that nickname to his grandson, Juan Estefan. The wine carries his legacy of good fortune.

Which varietals are available? +

Five expressions: Chardonnay, Sauvignon Blanc, Rosé, Pinot Noir, and Cabernet Sauvignon — a complete range from light whites to a structured Cabernet.

Can my restaurant or store carry 7 Y Michi? +

Yes. We welcome trade inquiries from restaurants, retailers, and hospitality venues across South Florida. Submit the form above and we'll send the portfolio and trade pricing.